Competitor analysis

See exactly where competitors outrank you.

Enter a competitor’s domain and Marvedo shows the searches they rank for, side by side with your own site. Every query where they rank and you’re nowhere is a ready-made idea for a new page or an update.

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Example domain comparison: yoursite.com and competitor.com on the same queries, with the rank gap and the opportunities where only the competitor ranks.

What is SEO competitor analysis?

SEO competitor analysis looks at the sites competing with you for the same searches: which queries they rank for and which pages get them there. The goal isn’t to copy them; it’s to find the topics your customers search for that you haven’t answered yet.

Marvedo’s domain overview lists a competitor’s organic keywords for the country and language you choose. The comparison puts both sites’ rankings side by side and flags the queries where only they rank. AI visibility goes one step further and shows which sites AI answers cite instead of you.

What competitor analysis shows you

  • Their organic keywords

    The queries a competitor ranks for, their positions and search volumes, in the market you choose.

  • Two sites, same query

    Your ranking next to theirs, with the gap and the queries you don’t rank for at all clearly marked.

  • Backlink overview

    The domains linking to a site, so you can see where a competitor’s links come from.

  • Weekly competitor tracking

    How your competitors move on Google and in AI answers, every week. Included in Growth and Team.

From their rankings to your next move

  1. Enter a competitor

    Type their domain, pick a country and language, and their organic keywords load.

  2. Compare with your site

    See both rankings on the same queries; the opportunities stand out.

  3. Turn gaps into work

    Update a page you already have or write something new for the missing topic. You can also ask Chat, “Why am I behind on this search?”

Frequently asked questions

Can I see a competitor’s traffic or sales?

No. Marvedo shows public search data: which queries a competitor ranks for and where. It has no access to their analytics or their sales.

How do I find my SEO competitors?

Search Google for the terms that matter most to you. The sites ranking above you are your real search competitors, whoever your business rivals are. Enter those domains in Marvedo to analyze them.

How fresh is the data?

Each analysis is a snapshot of the day you ran it and is saved with its date. Rankings shift, so you can run the same competitor again later and compare.

Works well with

Related guide

How can competitor research reveal content gaps?

A guide to choosing which pages to compare and tying content gaps back to what readers are asking.

Read guide